14 best tools list for tracking brand visibility in AI search

Free & DIY Options (Templates, Sheets, & Lightweight Tools)

• LLM Brand Visibility Tracker Template – A free, customizable spreadsheet by the experts at SparkToro and UpBuild to manually track citations across ChatGPT, Perplexity, and Gemini. View Template

• GPT for Sheets – A powerful Google Sheets add-on that lets you run bulk LLM queries to check if and how your brand appears in AI responses at scale. Visit Website

• Am I On AI? – A simple, free search tool that checks whether your domain is being mentioned or used for training across various AI models. Check Your Site

• Wix AI Bot Log Reports – A built-in feature for Wix users that provides a clear report on which AI bots (like OpenAI or Anthropic) have crawled your site. View Documentation

• AI Brand Visibility Custom GPT (Aleyda Solis) – A specialized ChatGPT agent created by SEO expert Aleyda Solis to audit brand presence in LLM responses. Access Custom GPT

  
  

Automated & Subscription-Based AI Visibility Platforms

• Otterly.AI – One of the first dedicated platforms to monitor brand mentions across LLMs, providing dashboards, alerts, and share-of-voice metrics. Visit Website

• Peec AI – Focuses on tracking which AI models cite your content, providing granular insights into query intent and competitor performance. Visit Website

• Profound – An enterprise-focused platform built to measure brand visibility, citation frequency, and sentiment across all major LLMs. Visit Website

• Brandlight – Monitors AI-generated answers for brand mentions and provides weekly reports on how your citation trends are evolving. Visit Website

• Limy – A specialized tool for tracking how often your brand appears in LLM outputs, with the ability to filter by model and geography. Visit Website

• Waikay – Provides real-time AI citation tracking and sends automated alerts whenever your brand is mentioned by ChatGPT, Claude, or Perplexity. Visit Website

• xfunnel – A visibility tracker built for modern marketers, showing which specific content formats (like listicles or product pages) are earning citations. Visit Website

  
  

Integrated Suites (All-in-One SEO + AI Tracking)

• Semrush AI Toolkit – Semrush has integrated AI tracking into its "Social Media Toolkit" and "AdClarity," helping you monitor AI Overviews and chatbot mentions. Explore Semrush AI

• Wix SEO & AI Dashboard – A comprehensive dashboard within the Wix ecosystem showing how your site performs across AI search engines. Visit Wix SEO

  
  

Source: Wix.com

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