The other day, a consultant who serves physicians told me that content should always be open. Readers who land on an article and meet a request for their email before the first paragraph leave, she said, and they don’t come back. She made it clear this wasn’t a preference, it was a rule, and closed her email to clients by wearing her opposition to opt-in offers like a badge. Her own site has a form that captures an email and points to a paid offer. She was plainly communicati
