Hi, I'm Leslie
Your Strategic Partner For Online Growth
I spent years closing sales for B2B Fortune 100–500 deals in Silicon Valley and Los Angeles before switching sides of the table. Now I build content and messaging for founders, small businesses, e-commerce brands and B2B companies, where high ticket offers can change the quarter. Generic, one-size-fits-all content doesn't work at any level. Buyers need trust, value, and proof of your offer. I create messaging that gets decision-makers to say yes and help your brand be the obvious choice.
My advantage for you is that I have helped start three startup brands leverage success (see below) and was in corporate sales. This taught me the decision making process of all types of buyers. I can help your buyers choose your brand.
Some of my current work and former projects. There's more, just ask.
Ecommerce Brand Manager
At Paris Jewelry, a B2C fine jewelry retailer and manufacturer, I led a full diagnostic of their digital sales strategy building email sequences,managing promotions,and elevating social content. I also directed the team on brand visuals across website and social. We achieved a 56% sales lift in 60 days and opened partnerships with big-box platforms including Walmart, Sears/Kmart, and Groupon.
Content Marketing Manager
For OrganicGreek.com I created market positioning with product messaging across email and social and website ads. The result was a 60% revenue uplift, stronger customer loyalty, and entry into big-box e-commerce and Kroger increasing the companies digital presence with a multi-channel e-commerce presence.
Editor in Chief & Exec. Assitant to CEO
As News Editor-in-Chief at CWEB.com I manage and train 10+ writers while personally writing breaking news stories ( over 2,000) for business, celebrity, and breaking news and directing the daily news cycle.
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Early Career Note
Early career: Former CBS News Los Angeles Local News Contributor. Former copywriter for the ClearVoice agency.
National Sales Manager for legacy Free Software Shipping/Free Overnight Shipping (a top-10 e-commerce company per CNET, Yahoo, MSN Shopping), generating $25M in year-three sales across e-commerce and government clients.
Sales Account Manager for Intellectual Property Software (legacy Net Searchers), closing eBay and multinational law firms.
