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About Me

The Full Story

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I specialize in copywriting and content marketing strategies. I create the magic that attracts new clients, and up-sells existing ones with persuasive content marketing. If you have not yet reached your goals, I can help you figure out a way to accomplish them.

​ Your project begins by discussing the backbone that drives your business and what you want to accomplish. This is just one of the things used to create the authentic voice and high impact messaging your audience craves. 

​Currently Managing Editor for CWEB.com a news website for breaking USA and International news published daily. 

​I have over ten years of experience with consumer startups, media companies, and an agency. I bring new perspectives using my creativity along with being knowledgeable about data analytics and SEO.

​Enlightening Media Moments in My Writing Career:

Due to hard work and collaboration with my staff and the CEO, CWEB.com reached 1 million views at the end of May 2021in one day. Over 5276,articles published by the site were mentioned in public Twitter or Reddit posts.

Formerly a CBS News Los Angeles Local contributing writer, I was extremely excited when Michelle Katz, LPN contributor for ABC News Healthcare  segments responded to my request to interview her for an upcoming article. I interviewed Michelle Katz about nursing opportunities in healthcare management. 

I produced another CBS News Los Angeles article about higher education in the criminal justice system. I interviewed  Phillip Dunn Esq. who is a famous criminal defense attorney. The article was about higher education in the criminal justice system.

Publications:

I have written for CBS News Los Angeles Local, Seeking Alpha, Yahoo, AEG Entertainment, CWEB, Pop Fashion News, Examiner, People Finders, Eating Europe, REV, Company Box, YotMe, ProCat Distribution Technologies,  Pros Software, Simple Wag, Flobile, Pros Healthcare, XMicro, Organic Greek, Paris Jewelry, Yotme App,  Worldfirst, DDC FPO: Freight Transportation Services & Data Capture Solutions, Side Hustle Nation, and Guardian Booth to name a few. 

Other career highlights:

Closed eBay as a client as regional sale executive for a SaaS company that protected and monitored internet security for Fortune 500/100 companies and international law firms.

​National Sales Manager for an e-commerce software retailer. It was the first company to offer free shipping on the internet. As an authorized software re-seller for retail, government, and education for Microsoft, AutoCAD, Adobe, QuickBooks and more. I  led the company positioning is as the top ten sellers on all shopping platforms within the second year of doing business. 

​Working as a paralegal drafting complaints and discovery, I assisted in negotiating settlements for a large entertainment firm in Los Angeles before trial. I learned valuable skills teaching me the art of strategy, attention to detail, verbal and written negotiation strategies. 

Skills

Copywriting/Editing/ Story Telling/AP Style
Editing/Proofreading
Inbound Marketing/Outbound Marketing
Conversion Copywriting/Email Marketing
Corporate Communications/Guides/Sales
Copy/Whitepapers
Infographics/Newsletters
Content Strategy/Sales Funnels/Buyer
Personas/ CTA
SEO/Google Analytics/SEO
Reports/Competitor Analysis
Analytics/Buzzsumo/Moz/Google
Adwords
SaaS/Enterprise Software/ERP
WordPress/Wix/Shopify
Adobe Photoshop

Office 2010/Google Docs
HTML
Buffer/ /Constant Contact/Mail
Chimp/A/B Testing
Amazon PPC Campaigns/Amazon Product Descriptions
Landing Page Design/Newsletters/Email Drip Campaigns
Facebook Ads & Publishing
Campaigns
Interview High Profile Experts

Merchandising
Press Releases
Legal Filings and Discovery Preparation
Coaching
Training Staff

 

Latest Courses:

 

  •  General Assembly-Intro to Customer Journey Mapping

  • Poynter Institute: Hands-on Fact-checking

  • Poynter Institute: Legal Issues and Your Media Company

  • HubSpot Content Marketing Certification  

  • In progress

Google

  • Advanced Google Analytics- Completed Sept-2019

  • Build Creatives with Display & Video 360-Completed Sept-2019 

 

Allied Real Estate School Real Estate Practiced and Principles. 2016

 

Facebook Blueprint Courses-2016

  • How to Drive Actions Online, in Stores, and in Mobile Apps.
    Achieving Scale with the Reach Objective.

LinkedIn Lynda Learning Certifications  2017

  • Writing Marketing Copy Certification.

  • Human Resources in the On-Demand    Economy Certification.

  • J.T. O'Donnell on Making Recruiters Come to You Certification.

  • Human Resources in the On-Demand Economy Certification.

  • Writing Technical Reports Certification.

Let’s Work Together

Get in touch so we can start working together.

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