•  White Papers are an essential part of your sales strategy. They are a key driver to help capture the highest quality leads that convert.  They build your brand presence and are social media friendly. They are one of the number one tools to help you build authority.

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• White papers strongly influence the decision-making process. White papers are different than blogs. They discuss in length logical arguments based on facts. 

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• The audience for white papers is decision makers, and executives who make recommendations to their co-workers. If you are writing a technical report, the IT staff highly reads them.

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• White papers are necessary when you have a long sales process. Use them early in the sales cycle for faster lead conversions.

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•  79% of B2B buyers said they are most likely to share white papers with their colleagues- a recent poll suggests from Curata.

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•   Not just for B2C any more. B2C companies are  writing white papers to convince users about products. For example, who doesn't want to know what's really in the ingredients of a food or beauty product, and how your product meets industry standards better than your competition. Let customers discover what sets you apart from the rest. 

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