By: Leslie Cohen
Improve your digital content with SEO + PPC campaigns and beat your competitors. Keyword tools kick start your digital strategy to produce the highest possible traffic to your content.
Strategic planning before writing content utilizing the best tools from the experts is a win-win.
Your content writer should be knowledgeable about how these tools can benefit the visibility of your project, taking into concern your goals and target market. The research tools described below can be used for press releases advertisements, white papers, blogs, landing pages, website content, and any form of online media.
You should analyze the search traffic of your competition on a regular basis.
It is not always about just using the tools below before an article is written. You should be re-purposing your content on a regular basis and update it if you see the traffic is going down. Utilizing the tools below will help you find new keywords and tweak things around a bit, keeping your content fresh and relevant to attract an audience by what they are searching for .
The Moz Toolbar
Check out the "MOZ toolbar" where you can see a quick overview of metrics. The SEO toolbar for Google's Chrome browser is available in the Chrome Webstore at the link below for free. Using this tool, you will see the most relevant link data. The Moz Toolbar will gauge keyword difficulty and lets you view the sites that are getting the most pertinent link data. Use this link to add it to Google Chrome.
Once you are logged in to your Moz account, type in a search term to show the page and domain authority graph highlighted in green under the search links. We used the search term “Content Marketing”. The partial screen shot below is what the MOZ search shows on the first page of Google.
Domain authority shows how well a site ranks in Google-measuring the strength of entire domains or sub-domains. Page authority shows how well a page ranks in Google. These metrics are best used as guides, as they are not definitive scores.
The Moz Open Site Directory
Use the Moz OpenSite Directory to view authority and links. Page Authority is a score based on a 100-point scale developed by Moz. It predicts how well a specific page will rank on search engines. The data from the Mozscape web index will include link counts, MozRank, MozTrust, and other factors to analyze the metric.
The “Authority” section lets you view domain and page authority.
The “Page Link Metrics” section lets you view just discovered and established links. Domain authority measures the power of a domain name. It is just one of countless search engine ranking elements. Domain authority is based on three factors: Age, Popularity, and size. SEO top experts Moz are highly credited for this metric, known as “DA” or Domain Authority.
Here is what it looks like:
Click compare metrics for a side by side view. We chose Amazon and Ebay. Here is what it looks like:
To target the highest ranking pages to maximize link building with Moz, you can view top pages on any domain according to Page Authority.
SERPs Offers Three Free Tools
Head over to www.SERPs.com and utilize their free search tools. The Keyword Research Database lets you see the CPC keywords that rank high for your search term and receive volume estimates.
Get a free 14 day trial with any plan. Serp's offers-Solo, Pro, and Enterprise. Features and tools are well worth the subscription cost for the professional digital marketer, agency, small business or enterprise.
How Google Trends Can Work for You
Google Trends gives content marketers a big advantage by helping you see where your market is trending. It allows you to research trends and analyze consumers search query behavior online. Following the volume trend in Google Trends is a “HUGE ADVANTAGE”. Bloggers, in particular can see what is trending in their market segment.
How to Use Google Trends
Type in a keyword of choice. We chose stock market. The graph shows the search term is “trending upward”. You can search for time, region and specific categories in the drop down menu. The graph gives you sub-regions where the term is being searched in the USA. The second part of the graph gives you the opportunity to see related topics and related queries.
Simple Keyword Search
Google Trends Graph
In the third graph above, an additional keyword to compare. Amazon was chosen due to its popularity. Related queries are now compared. The graph surprisingly shows the term “Amazon Prime” is at the top as no.1 with a value of 100, the most commonly searched query. Amazon Stock is at #4, with a value of 10, clearly on this day, not a popular search term.
The above graph lets choose to track interest over time in the USA region using drop down menus that give different options for time, country choices, categories, photo, web, image search, YouTube search and shopping search.
Example for Search Term “Blogs”
The graph below shows the interest over time for 12 months for the general term blogs in the USA region.. The top portion of the graph shows search interest over time in the given time period.
The bottom portion of the graph shows the interest by region showing the highest point, the descending downward. The related search queries are what is the most interesting, showing the most commonly searched query, and what other users are searching for.
Since this search is broad, you would be searching using terms in your niche. We chose to compare "Blogs" and "Content Marketing". The first graph shows the inquiry for the past 12 months in the USA.
The second graph shows the search terms used in comparison for "Blogs" and "Content Marketing". The comparison shows that popular terms people are searching for, "How To" and "What Is". When blogging consider preparing an educational blog that answers the popular terms being searched in your niche to gain credibility and customer loyalty.
How Can Growth Hacking Help with Marketing
“Growth Hacking” is a way marketers experiment with less costly alternatives than using traditional media. This type of marketing works to help you gain customers over the long term, and organically. With Growth Hacking, you seek the lowest cost of customer acquisition.
It's rewarding to see the fruitful results.
The options to start experimenting are plenty.
Email marketing, A/B testing, “content marketing”, writing persuasive ad copy, viral strategies such as video, and social media outreach. The focus is on user testing for a product or preparing wireframes for a website to experiment user functionality.
The data that you see from various projects can help you improve customer engagement, and discover new technologies that work.
Social Media: The rich insight into your customer preferences all for free. Learn How to Use it Wisely.
Facebook has free tools to track your social media campaigns and target markets.
Social media can help with your rankings over time.
What Keywords should you show up for?