• Leslie Cohen

Event Changes and Cancellations for Digital Marketing Conferences Due to The Corona Virus

Updated: Mar 21


Latest News as of March 21, 2020;


Due to the Corona Virus there are many industry conferences being cancelled or going partially virtual. Highlighted in bold is what changes can be found on the conferences websites.


Key Advantages For Attending Industry Specific Conferences


People attend conferences to expand their knowledge about their industry and find about new products and services. They also learn and gain new skills from experts. Meeting people in person is one of the best ways to form new partnerships with like-minded leaders.


Conferences are a must for those looking to introduce their expertise to attract new clients.


Below is a list of the best conferences to attend in the marketing world for 2020. As the internet has evolved, and with the expansion of social media and video, companies must consistently stay on top of game-changing strategies to move their businesses to the next level. Attending conferences is a must to stay informed and learn new strategies for digital marketing.


Digital Summit Los Angeles 2020: Digital Marketing Conference

We’ve made plans with the Skirball Cultural Center to host the event later in the year on September 9-11, 2020

Wednesday, April 1, 2020 at 1:00 PM - Thursday, April 2, 2020 at 6:00 PM (PDT) Los Angeles, California.














TechMedia - Producers of the Digital Marketing Series, Digital Summit


Thousands of digital marketers and executives attending are influencers in the world of digital marketing. Top experts in their field attend. Large corporations, PR & marketing communications professionals, agencies, creative directors, technology pioneers, startups, and non-profits to name a few are part of the diverse mix of participants.


Below is sampling of topics:


  • Digital Strategies Content Marketing

  • · Startups Design/UX

  • · Analytics Search Emerging Technologies

  • · Social Media Email Marketing

  • · E-commerce-Digital Strategies Content Marketing


There are 41 guest speakers. For a list of guest speakers visit- https://losangeles.digitalsummit.com/2020/speakers/





DigiMarCon West 2020 Digital Marketing Conference & Exhibition

So far no change


June 10th - 11th, 2020 at the Loews Santa Monica Beach Hotel in Los Angeles, California.














Topics Include:

  • Digital Strategy Web Experience Management

  • Usability / Design Mobile Marketing & Retargeting

  • Customer Engagement User Acquisition

  • Social Media Marketing Targeting & Optimization

  • Video Marketing Data Science & Big Data

  • Web Analytics & A/B Testing Email Marketing

  • Content Marketing UX / UI

  • Search Engine Optimization Paid Search Marketing

  • Geo-Targeting Predictive Analysis & Attribution

  • Growth Hacking Conversion Rate Optimization

  • Growth Marketing Tools Marketing & Sales Automation

  • Sustainable Growth Strategies Programmatic Advertising


Visit the website for reservations and some of the most impressive guest speakers at any conference https://digimarconwest.com/



Influencer Marketing Conference & Expo (IMCX)

Feb 25-26th 2020 Los Angeles Convention Center- Los Angeles CA

Conference has already passed but- Recordings of Sessions $199.00 Access expires in 180 days after purchase. Watch sessions on demand after the event.













The is the only conference that is 100% dedicated to influencer marketing in the US.


Agenda topics include:


  • State of the Influencer Economy A panel discussion on the trends, challenges & opportunities in the influencer economy. What to expect in 2020 and beyond.

  • Targeting Millennials & Gen-Z via Influencer Marketing.

  • Agency Versus In-house influencer marketing.

  • B2B Influencer Marketing- Best Practices.

For a list of keynote speakers and to sign –up visit http://influencermarketingexpo.com/


Gartner Marketing Symposium/Xpo


Regarding the Corona Virus- Gartner will communicate any updates directly to all registered attendees and exhibitors.


June 1 – 3, 2020|San Diego, CA



Gartner is the world’s leading research and advisory company. Top marketers across the world will attend this conference from CMO’s and Heads of Digital Marketing from the brightest and most successful companies.


Topics include:


  • Technology & Trends

  • Branding & Value

  • Search Strategy & Execution

  • Marketing Data & Analytics

  • Strategy & Innovation

Register- https://www.gartner.com/en/conferences/na/marketing-symposium-us



Mobile Growth Summit


Conference has passed but-Subscribe to their newsletter and get 30% off any conference pass.


(Feb 12-13, 2020) | San Francisco, CA



Leaders from Facebook, Google, LinkedIn, Draft Kings, Reddit, and more attend.


Topics Include:


  • Emerging Gaming Trends

  • 2020 Playbook Driving Deep User Engagement Within Your Gaming App To Launch Games

  • & Apps Using Facebook Ads

  • The Hyper-Growth Framework Used to Grow Postmates, Soothe, Wag & Headspace

  • A Bottom-Up Approach to Driving Product Growth & Optimizing the Customer Experience


Visit the website to register and see a full lineup of guest speakers and workshops- https://www.mobilegrowthsummit.com/events/usa#registration


Social Media Marketing World


(March 1-3, 2020) | San Diego, CA


Conference has passed.














Presented by Social Media Examiner, this is a conference focused on those that have a business of one hundred or fewer employees.


Social Media Marketing world attracts marketing managers, network marketers, agency owners, social media marketers, and corporate marketers. There is a lot of networking at this event. Many marketers from Fortune 500 companies and the largest tech companies have attended.


The conference includes sessions and workshops for:


  • Content marketing

  • Facebook and Instagram marketing,

  • Social strategies, storytelling,

  • Facebook ads, YouTube marketing, video marketing

  • LinkedIn marketing


The conference has an impressive line-up of keynote speakers offering workshops that include, Michael Stelzner (Social Media Examiner’s founder),Jasmine Star, Jay Baer, Ann Handley,and Marcus Sheridan to name a few.


Visit https://www.socialmediaexaminer.com/smmworld/ for more guest speakers and registration information.


Moz Con 2020


(July 6-8, 2020) | Seattle, Washington


No updated news on their website.













Get deep in the world of search marketing. This conference is for networking with SEO experts, content marketers, and digital marketing agencies. The conference spans over three days.


Agendas are yet to be announced but you can sign up for updates and early registration at https://moz.com/mozcon


Okay, we know the weather is amazing on the west coast and some of these conferences are excuses to get a bit of vacation time in sunny California – but you can’t miss other conferences. Why not get a little time to visit some historic sightseeing locations that Boston has to offer at Inbound 2020. Faneuil Hall is a great place to wind down for a drink after a long day at this exciting conference.



Inbound 2020


(May 17-20, 2020)| Boston, Massachusetts


Visit their website for more detailed info on cancellations. They say, "Things happen, we understand. You can get a full refund on your pass through June 1 and within 24 hours of purchase until August 4." Link it at the top of page for more information.














One of the “must attend” conferences if you’re in marketing is this one. It’s sponsored by HubSpot, one of the mightiest developers and marketers of software products for inbound marketing and sales. Hubspot is the frontier for inbound marketing education.


This huge event that has grown to 24,000 attendees in year 2018. Michelle Obama, Issa Rae, and Gary Vaynerchuk attended in 2019. The lineup for 2020 has got to be spectacular. Visit https://www.inbound.com to get information as it updates.



PUBCON


March 25-26, 2020 Miami, Florida


Pubcon Florida 2020 Postponed












Further down the coast is PUBCON, the conference for professional digital marketers in the search engine marketing and optimization space. This event has been named a Forbes must-attend conference and an Inc. top conference for scaling up your business.


Keynotes include:


  • Gary Illyes Webmaster Trends Analyst

  • Google. Roger Dooley Author of Friction and Brainfluence

  • Nagendran Rangan, Senior Program Manager, Microsoft.


Learn strategies, and insights about SEO, PPC, social media, content marketing, paid social, local search, Google Analytics, Amazon marketing, video, and more.


The conference is also held in Austin, Texas Feb 6, 2020, at the AT&T Conference Center on the University of Texas campus. Register for either conference at https://www.pubcon.com/


B2B Online (April 20-22, 2020) | Chicago, Illinois


Sign up for these dates. September 29th - October 1st, 2020. Sheraton Grand Chicago















The World's Leading E-commerce & Digital Marketing Conference for Manufacturers & Distributors.


The speaker list is quite impressive with leaders in their field including:


  • Victoria Morrissey, Director, Global Marketing and Brand- Caterpillar,

  • Penny Baldwin, Chief Marketing Officer at Qualcomm.

  • Guillaume Deudon, Director, Digital Marketplace Centers and CX Services- The Dow Chemical Company.

  • Sushma Shirish Senior Director, Content Strategy & Operations- HP, Inc.

  • Badri Narayanan Global VP B2B eCommerce & Route to Market, Unilever.

  • Raman Venket, Director, Digital Strategy and eCommerce- The Boeing Company.

  • Jennifer Alexander, Director, Transactional Services-Johnson & Johnson Vision Care, Inc.

  • Guillaume Deudon, Director, Digital Marketplace Centers and CX Services- The Dow Chemical Company

To see the agenda, you must visit- https://b2bmarketing.wbresearch.com/agenda-mc

Register at https://b2bmarketing.wbresearch.com/


Affiliate Summit

January 27, 2020 -January 29, 2020 -Las Vegas -Paris Las Vegas Hotel


So far, no change in dates are reported.










The largest meeting place for the affiliate marketing industry, this conference is packed with top experts of the affiliate marketing industry’s stakeholders. Affiliate marketing creates actionable content.


If you are a digital marketer, or just wanting to get into affiliate marketing, this conference is for you. Learn about the affiliate marketing industry with networking and educational sessions.


International dates are June 3, 2020 June 4, 2020 Amsterdam- RAI Amsterdam.

July 26th, 2020 and July 28th, 2020 in New York City at the New York Marriott Marquis.

Asia affiliate Summit. Dates to be announced in Singapore at the Sands Expo Center.


https://www.affiliatesummit.com/west



Call to Action Conference


Sept 29-Oct 1, 2020 at the Queen E Theatre in Vancouver


There are no plans to cancel CTA Conference 2020 at this time












This conference sponsored by One Bounce is one of the premier companies to help you produce landing pages and calls to action for your marketing. Learn how to increase conversions and attract new customers.


Speakers Include:


  • Rand FishkinFounder & CEO at SparkToro

  • Joanna Wiebe

  • CEO at Copyhackers

  • Oli Gardner

  • Co-Founder at Unbounce


https://calltoactionconference.unbounce.com/recap-2019/



Content Marketing World Conference and Expo


October 13-16, 2020 Cleveland, Ohio USA- Huntington Convention Center of Cleveland


No plans to change dates at this time. Nothing on website.












Over 125 sessions and workshops by leading brand marketers and experts. Every aspect of content marketing is covered at this event.


Guest Speakers Include:


  • Baer, Jay President Company: Convince & Convert

  • Bergmann, Jessica, Senior Director, Content Strategy And Operations, Salesforce

  • Granatstein, Annie , Head Of Wp Brandstudio, Washington Post

  • White, Christopher, Content Strategist, Capitalone

  • Abler, Carlos, Leader Of Content Marketing Strategy, 3m

  • Ali, Nilla, Vice President Of Strategic Partnerships, Buzzfeed


Event topics will include:


  • Demand Generation Email & Conversion

  • Visual Storytelling

  • Future Trends

  • Tools & Technology

  • Content Strategy

  • ROI/Measurement

  • Internal/Brand Communications

  • Social Media

  • Agency Strategies

  • Writing Strategies

  • Content Creation & Development

  • Analytics & Data

  • Content Distribution/Promotion

  • Teams & Culture

  • AI/Machine Learning

  • Branded Content

  • Audience Building

  • B2B/B2C Strategy Case Studies

  • Community

  • Content Innovation

  • Customer Experience

  • Enterprise Strategy Case Studies

  • Millennial Marketing

  • Research & Insights

  • Search Engine Optimization

  • Storytelling Strategies

  • Strategic Content


Register for this event at https://www.contentmarketingworld.com/


C3 2020


(May 11-13, 2020) - New York City, NY


Virtual Experience offered on May 12, 2020. All C3 ticket purchases will be automatically rolled over from 2020 to C3 2021, which will take place from May 11-12, 2021 in NYC












SEO, content, and digital marketing experts come together at C3 2020 offering expert advice on topics that are crucial to attract new customers for your business.


The conference addresses the most important issues that marketers look for to create successful campaigns.


The agenda covers topics that every brand needs to implement.


  • Building Secrets for SEO.

  • How to Build A LinkedIn Profile That Ranks.

  • How to Supercharge Traffic with Evergreen Content.

  • Scale Up Your SEO Without Losing Your Brand Voice.


Register at - https://c3.conductor.com/


Keynote Speakers include:


  • Ann Handley Chief Content Officer, MarketingProfs

  • Greg Gifford VP of Search Marketing, SearchLab

  • Ross Simmonds Digital Marketing Specialist, Foundation Marketing

  • John Shehata VP, Audience Development Strategy, Condé Nast

  • Adrian Phipps Global SEO Director, GSK



Didn't make it to any of the above conferences in prior years? Some of them will have video recordings of keynote speakers from the year before. Check out-

https://calltoactionconference.unbounce.com/recordings-2019/


In Final-


Yes, you can still network with people in your industry that are on panels for these events if you cannot attend in person. Some of the conferences will have live streaming options so you see the live events on your devices. Of course there is a fee, but it is usually less expensive. Remember, you can always follow and connect with them on LinkedIn or Twitter.


About the Author-Leslie Cohen: With over ten years of experience at consumer startups, media companies, and an agency, Leslie brings new perspectives for content writing using her creativity along with being knowledgeable about data analytics SEO, and sales copy. She is recognized for a full- hearted approach with colorful ideas that help you succeed with your marketing plans. She specializes in copywriting and content marketing strategies to create the magic that attracts new clients, and up-sells existing. If you have not yet reached your goals, I can help you figure out a way to accomplish them.


Head Photo Image: Photo by Skitterphoto from Pexels


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