•  White Papers are an essential part of your sales strategy. They are a key driver to help capture the highest quality leads that convert.  They build your brand presence and are social media friendly. THey are one of the number one tools to help you build authority.

​

• White papers strongly influence the  decision-making process. White papers are different than blogs. They discuss in length logical arguments based on facts. 

​​

• The audience for white papers are decision makers, and executives who make recommendations to their co-workers. If you are writing a technical report, they are highly read by the IT staff.

​

• They especially work well when your have a long sales process. Use them early in the sales cycle for faster lead conversions.

​

•  79% of B2B buyers said they are most likely to share white papers with their colleagues- a recent poll suggests from Curata.

​

•  B2C companies are also writing white papers to convince users about products. For example, who doesn't want to know what's really in the ingredients of a food or beauty product, and how your  product meets industry standards better than your competition. Let customers discover what sets you apart from the rest. 

​

​

​

​

​

​

​

​

​